Ship with a ready label
When your shirt sells, you receive a shipping label. Pack it, stick it on, send it.
The Market
Is Here.
We are InnoFoot, the company behind Football Shirt Market.
Football Shirt Market is the dedicated platform for buying, selling and auctioning football shirts. Built for collectors, fans and sellers who want more than a generic marketplace.
A platform where every shirt is verified, every transaction is straightforward, and the culture of football shirts is taken seriously.
Your money waits for the shirt
We hold the payment until the shirt has arrived, and you get 48 hours to check the package.
Checked by hand before it goes live
Every shirt is checked manually by experts with more than five years in the trade, before it appears on the site.
From Idea to Marketplace.
InnoFoot didn’t start as a platform, it started as a passion. Here’s the journey from our first step to the launch of Football Shirt Market.
October 2022
InnoFoot Founded
Three co-founders with a shared passion for football shirts officially founded InnoFoot.
November 2022
First Drop
Our first ever drop on the InnoFoot website. A special World Cup edition, timed with the 2022 FIFA World Cup in Qatar.
May 2023
InnoFair Launch
We launched the InnoFair concept at the Ritterclub football tournament, offering quality football shirts to children at accessible prices. Community first.
Store Opens in Vilvoorde
We opened our physical store in Vilvoorde, a home for classic football shirts and the InnoFair project.
Voetbal Shirt Beurs, Edition 1
The first edition of our football shirt fair at Asiat Park in Vilvoorde drew over 1,000 visitors.
Summer 2025
Store Closes. Office Opens.
After closing our Vilvoorde store in June, we moved into our new office in August 2025, fully focused on building Football Shirt Market.
Oct 2025 – Feb 2026
Pop-Up Tour
Three pop-up events: Antwerp (3–5 Oct), Mechelen (29 Nov) and Brussels (28 Feb), bringing the community together before the launch of FSM.
Voetbal Shirt Beurs, Edition 2
The second edition of the fair. The final event under the InnoFoot name.
FSM Goes Live
InnoFoot.be shuts down. Football Shirt Market launches. Three years of work go live.
The Football Shirt Market Needed a Home.
The football shirt market has grown into a serious global space. Collectors hunt for rare pieces. Sellers look for buyers who understand the value. And the culture around football shirts has never been stronger.
But for years, the infrastructure didn’t match the passion. Buyers dealt with uncertainty. Sellers were scattered across generic platforms. And collectors had no dedicated place to call home.
InnoFoot was built to change that. We spent three years in the market, running events, operating a physical store and building a community, before we launched Football Shirt Market.
FSM is the result. A platform built from the inside out, by people who know exactly what this market needs.
| The Problem | Football Shirt Market |
|---|---|
| Buyers with no way to verify authenticity | Every shirt verified before it goes live |
| Sellers scattered across generic marketplaces | Buy, sell and auction in one place |
| No dedicated space for football shirt culture | A dedicated marketplace for football shirts only |
| Collectors underserved by platforms not built for them | Built by collectors, for collectors |
Buy. Sell. Auction.
Football Shirt Market is one platform that serves every side of the football shirt community. Whether you want to discover your next piece, sell to a global audience, or let the market decide the value.
Buy
Browse a curated selection of verified football shirts. Every listing has been checked, so you can buy with full confidence.
- Discover listed football shirts
- Buy through a dedicated platform
- Shop with more confidence
Sell
List your shirts and reach a focused audience of collectors and buyers who already understand the value of what you are selling.
- Upload shirts with ease
- Reach global buyers
- Sell in a focused niche environment
Auction
Have a shirt that deserves more than a fixed price? Put it to auction and let the market decide.
- Let buyers bid competitively
- Create urgency and visibility
- Unlock true market value
Built for Everyone in the Game.
Whether you are hunting for a rare piece, looking to sell from your collection or simply a fan who wants to buy with confidence, FSM was built with you in mind.
Collectors
You know the difference between a replica and the real thing. FSM is built for people like you, a marketplace that takes authenticity as seriously as you do.
Sellers
Stop listing on platforms where nobody understands what you are selling. On FSM, every buyer already knows the value, which means better results for you.
Football Fans
Looking for the shirt of your favourite club? FSM is the place to discover football shirts you won’t find anywhere else.
Every Shirt. Verified.
Trust is not a feature. It is the foundation of Football Shirt Market. In a market where fakes exist and buyers have been burned before, we made authenticity our first priority.
Every shirt submitted to FSM goes through an authenticity check by our team before it is approved for listing. We inspect each piece based on our years of hands-on experience in the football shirt market.
This is not an automated system. It is real expertise, applied to every single shirt, because that is the standard this market deserves.
For buyers, that means confidence. For sellers, that means credibility. For the market as a whole, that means a higher standard that benefits everyone.
Our Approach
Submission
A seller submits a shirt for listing on Football Shirt Market via our platform.
Authenticity Check
Our team reviews the shirt and verifies its authenticity based on years of hands-on experience.
Listed on FSM
Only verified shirts are approved and listed. Buyers can purchase with confidence.
One Team. One Mission.
Meet the team behind Football Shirt Market.
-
Dario
Co-Founder & Sales
With a focus on commercial growth, Dario brings a results-driven approach to seller relations, strategic partnerships and business development. His work forms the foundation of Football Shirt Market’s expanding inventory and market position.
- Favourite Shirt
- Juventus FC 1997–98, Kappa
-
Kobe
Co-Founder & Communication
A strategic communicator with a deep understanding of the football shirt community. Kobe shapes the voice and visibility of Football Shirt Market across all channels, covering brand identity, audience engagement and content strategy.
- Favourite Shirt
- Manchester United 1995–96, Umbro
-
Thibaud
Co-Founder & Operations
Operationally minded and detail-oriented, Thibaud brings structure and precision to the inner workings of Football Shirt Market. His expertise spans platform management, process optimisation and the seamless execution that defines the FSM experience.
- Favourite Shirt
- RSC Anderlecht 1996–97, Adidas
-
Ralph
Head of IT
Technically driven and solution-oriented, Ralph oversees the digital infrastructure of Football Shirt Market. His expertise ensures the platform operates at the highest level of performance, security and scalability.
- Favourite Shirt
- Mexico, World Cup 2026
We’re Just Getting Started.
Football Shirt Market is live. The roadmap doesn’t stop here. We are building toward a platform that sets the global standard for football shirt commerce.
The market is open.
Now Live. Buy, sell and auction football shirts in a trusted, dedicated marketplace built for the community.
- @footballshirt.market